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Create experiment

Last updated on Apr 22, 20262 min read
Table of contents

In short​

With Varify.io® you can create and start your experiments in no time at all. First create a new variant and save it. You can then make various settings for your experiment in the dashboard. Finally, start the experiment by defining a page targeting and pressing the start button.

Create variant with the Varify.io® Editor​

To create an experiment, enter a valid URL of your website at the top of the dashboard, for example the URL of the page you want to change. Then click on "Create new variation".

Varify dashboard with the website address entered and the button „Create new Variation“ highlighted

The Varify.io® editor will now open. This offers you a variety of functions to create your variant for the experiment:

  • Visual editor
  • Adding your own JavaScript and CSS
  • Defining a redirect URL (split URL test)
  • Campaign Booster (ready-made optimizations)

Once you have made all the changes, save the variant via "Finished" and give the experiment a name.

Configure experiment​

Your experiment is now displayed at the top of the dashboard. However, it has not (yet) been started. You can recognize this by the red dot next to the name of the experiment at the top left. You also cannot click on the start button yet. This will only be activated once valid page targeting has been set.

The new „Demo Experiment“ with Original and Variation 1 at 50 % traffic each and the tabs for page, audience and mutual-exclusion targeting

Before you start the experiment, you can do the following things here:

  • Start and pause the experiment.
  • Set the traffic distribution between original and variant. This is always set to 50:50 by default.
  • Add further changes to the variant using the "Edit" button.
  • Take a look at a preview of the variant.
  • Add further variants
  • Insert Page targeting for the experiment.
  • Optional: Set a Audience targeting for the experiment.
  • Optional: clasp with Mutual exclusion experiments from each other.

Start experiment​

As soon as you have entered and saved a valid URL or condition under "Page targeting", the start button can be clicked. You can find out what options you have for setting page targeting here: Page targeting.

The red dot to the left of the experiment name now lights up green and indicates that the experiment has been started.

The same experiment with page targeting open and the „Start Experiment“ button highlighted
important

If the experiment cannot be started, you will find here an overview with possible solutions to this problem.

Further options​

Quality assurance​

Once you have created a variant, you can display it using the „Preview“ button. The tool automatically adds a parameter to the URL: ?varify-preview=“Experimentname”. You can pass this URL on to colleagues so that they can test the variant directly.

Sometimes it doesn't work out as expected, for example:

  • if a variant is played out over several pages
  • if the website itself appends additional parameters to the URL, for example through filters

For such cases, we also have our own QA mode, which we recommend for quality assurance. You can find detailed information and step-by-step instructions in the „Quality assurance".

Varify experiment „Bigger CTA“ with the „Preview“ link of the variation highlighted
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