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Piwik Pro Integration (BETA)

Last updated on Apr 30, 20263 min read
Table of contents

In short​

With the help of the Piwik Tag Manager, you can easily connect Varify.io with Piwik Pro to analyze your experiments. To do this, create the necessary variables, events and a tag to connect Varify.io with Piwik Pro. You can then segment according to your variants in Piwik Pro.

Tracking setup setting​

Before you start, you should read the Tracking setup in Varify in such a way that Tracking events to Piwik can be sent. To do this, open your Dashboard and navigate to "Go to Tracking Setup".

Overview on the Varify dashboard with the „A/B Testing Options“ tile highlighted.

Set the Tracking setup in Varify as follows:

  1. Which web analytics tool do you use? → Google Analytics 4 (Yes, this setting is correct)
  2. Do you have Google Tag Manager installed on your website? → Yes
    Also choose "Yes"if you only use the Piwik Pro Tag Manager integrated on your website.
  3. How would you like Varify to send data to your web analytics tool? → Manually
Varify setup wizard with three arrows: tool „Google Analytics 4“, Google Tag Manager „Yes“ and data transfer „Manually“

Custom Dimension created​

Go to Piwik Pro Analytics and create a New user-defined dimension.

Settings for the custom dimension:

  • Type of custom dimension: Session dimension
  • Name of the dimension: Varify_abTest_event_scope

Setup in Piwik Pro Tag Manager​

After you have Custom Dimension you can now use the Piwik Pro Tag Manager continue. Here a Day be created, which Experiment information from the DataLayer an Piwik Pro Analytics sends.

1. create a data layer variable​

These Variable is required to use the Day with the information of the A/B tests to provide.

Settings for the variable:

  • Name of the variable: z. B. VA Short (or choose your own name)
  • Name of the data layer variable: varify_abTestShort (spelling obligatory)

2. Create a trigger​

The Trigger reacts to a DataLayer event and is the decisive element that enables the transmission of the Experiment data to the Analytics system triggers.

Settings for the trigger:

  • Name of the trigger: z. B. Varify Event (or choose your own name)
  • Trigger type: DataLayer Event (spelling obligatory)
  • Event name: varify (spelling obligatory)

3. create a custom dimension tag​

Tags are code snippets that contain the Values stored in variables to your Analytics tool send.

Tag configuration:

  • Name of the tag: z. B. Varify.io - Tracking Linker (or choose your own name)
  • Configuration tag: Custom Dimension Tag
  • Select custom dimension: Varify_abTest_event_scope (the previously created custom dimension)
  • Dimensional value: {{VA Short}} (the created variable)
  • Trigger: The previously created Varify Event

4. create an HTML tag​

  1. Now create a new custom HTML tag here.
  2. Name the tag: Varify Activate Tracking
  3. Paste the following code into the HTML field.
  4. Save the tag with a trigger that fires as soon as your Piwik tracking is active.
    Note: If the tag is not triggered, no events are sent to Piwik
<script>
    var active = true;
    window.varify.setTracking(active);
</script>

Check your tracking integration​

To ensure that everything is connected correctly, we recommend that you start an A/A test. This will allow you to ensure that everything is working correctly before you start testing.

You can find out exactly how an A/A test works here: Start an A/A test and check the tracking

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