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Connect BigQuery Auto-Setup with GA4

Last updated on Mar 24, 20261 min read

Step-by-Step Tutorial
Connect your BigQuery project with GA4

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1. created BigQuery project correctly?​

After you have created a new BigQuery project using the one-click auto setup, you will see its project ID highlighted in green. You will need this project ID straight away.

The project was created in the Google account that was connected to Varify via the tracking setup.

Varify step 1 confirming the created BigQuery project, its ID „varify-team-1-1234567890“ highlighted

2. connect Google Analytics property with project​

  1. Click the link „Open GA4 settings to link the BigQuery project.“.
  • You can also access the area yourself via GA4:
    Admin > Product links > BigQuery links > Link
  • In both cases, make sure that you are in the correct GA4 property
Varify step 2 with the highlighted link „Open GA4 settings to link the Bigquery project“ above the step-by-step demo video
  1. Click „Choose a BigQuery project“ to link a project
  2. Select the project from the list with the project ID that is displayed in Varify.
  3. Click „Confirm“ to confirm“
GA4 dialog „Link to a BigQuery project I have access to“ with „Varify Auto-Created Project“ ticked as the only entry
  1. Now select a storage location for the export data from GA4 in your BigQuery in your project.
  2. Click „Next“
GA4 link setup with the Varify project chosen and the data location set to „European Union (eu)“
  1. Select the „Daily“ export type for the event data
  2. Select the „Daily“ export type for User Data as well“
  3. Confirm by clicking „Next“
GA4 step „Event data“ with export type „Daily“ ticked; streaming is greyed out without billing GA4 step „User data“ with export type „Daily“ ticked
  1. Check your settings
  2. Correct project ID
  3. Storage location selected
  4. Daily Export Type selected for Event and User Data
  5. Complete the link by clicking „Submit“

3. complete the setup in Varify​

  1. Confirm in Varify that you have linked the project to GA4 as described above
  2. Click „Finish Setup“
Varify setup card with the toggle „I have followed the steps and linked GA4 with Bigquery“ switched on and the „Finish setup“ button